Ever wonder how YouTube works?
Every day, millions of people come to YouTube to be informed, inspired or just plain delighted. Over time, questions have come up about how YouTube works, so we've created this site to provide some answers – and to explain what we're doing to foster a responsible platform that the users, creators and artists who make up our community can rely on.
What is YouTube Advertising?
YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach. This could be your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full.
Types of YouTube Ads
There are six types of YouTube ads:
- TrueView ads
- Non-skippable instream ads
- Bumper instream ads
- Sponsored card ads
- Overlay ads
- Display ads
Before you begin creating your first campaign, it’s important to understand each YouTube ad type. That way, you can tailor your ad for the format you plan on using.
Let’s get to know each of them.
What is a YouTube TrueView Ad?
This is the main advertising format on YouTube — and for that reason, we’ll be covering this type in more depth than the others.
TrueView ads give viewers the most control over the advertisements they see. Because of this, Google reports that eight out of ten viewers prefer TrueView to other in-stream video ad formats.
But TrueView ads are great for businesses too.
Advertisers only pay for TrueView ads when users watch for at least 30 seconds, watch an entire short video, or interact with an ad in some way, such as clicking on a call-to-action.
And because viewers can select the ads they want to watch and skip the ads they don’t, advertisers save money while also reaching a more interested audience.
YouTube states that the maximum length a TrueView video ad can be is 6 minutes and the minimum is 12 seconds.
Now, there are two main types of TrueView ads: in-stream ads and discovery ads. Let’s take a closer look at each of them.
TrueView Instream Ads
TrueView in-stream ads play before a viewer’s chosen video.
The image below features a TrueView in-stream ad from Unbounce:
In-stream ads also feature a small countdown timer and a link to the advertised site in the bottom left of the screen.
What’s more, TrueView in-stream ads have a companion banner ad that’s displayed in the right-hand sidebar above the suggested videos list.
The image below shows the companion ad for the Unbounce advertisement above:
Marketers are able to customize TrueView in-stream ads with calls-to-action and text overlays.
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